5 SEO Techniques to Boost Rankings

A steady flow of organic traffic is the most important factor in the success of any website. Organic search engine traffic is free and targeted. The people who are most likely to want to purchase your goods and services are the ones who are going to search for your goods and services online. So it makes sense to optimize your website so that it is easier for these potential customers or clients to find you. Getting organic traffic to your site involves some work, but if you learn some basic search engine optimization techniques you can start seeing results fairly quickly. Here are 5 SEO techniques that’ll help you boos your search engine ranking.

1. Keyword placement
The first 100 words at the top and bottom of a web page are given special weight by search engines, so place your main keywords and phrases both at the top and bottom of the page. One good technique is to put keywords within the copyright information at the end of the page. However, don’t over-use keywords. If you force keyword density into any part of you page, search engines will recognize it as keyword stuffing, and will likely penalize your ranking.

2. Use of Meta tags
Place your keywords and phrases prominently within your title and description tags. Writing “Welcome to my Site” as your title tag will not help our SEO rankings. Also for optimization purposes, avoid words like “and”, “the” and “or” in your title and description tags.

3. Optimize your Images
Because reading the tags you attach to an image is the only way in which a search engine can recognize what the image is about, it’s important to take advantage of title tags. Include keywords and target phases into your image title tags.

4. Anchor Text
Anchor text is the linking text on the actual main body of content on your web page. People click on anchor text to navigate to other sites about topics related to the page they’re on. Search engines will place a lot of weight on anchor text. If the term “pet grooming” appears numerous times as anchor text, the search engine might conclude that your website is about pet grooming. So make sure to use the keywords you want in the anchor text. If you merely write “Click here” or something to that effect as your anchor text, it will do little to boost  your SEO ranking.

5. Navigational Links
Place your navigational links and JavaScript either at the bottom or the right side of the page. This is because search engine read a website from left to right and top to bottom. Navigational links might have nothing to do with the content of a particular web page, and thus, if detected first, can prove misleading.

For more information about improving your website’s ranking please visit http://www.bestrank.com, a leading Portland SEO company.

Ryan Frank is a 23 year writer and blogger living in San Diego, CA.

Article Source:http://www.articlesbase.com/internet-marketing-articles/5-seo-techniques-to-boost-rankings-1140844.html